Who needs protein?

The short answer is: Everybody needs protein. This is regardless of gender, age or shape. Protein matters for the body's welfare.

Protein is important for all, but especially important for some people.

This is, for example, the athlete who wishes to gain more muscle mass. It is important for the elderly to decrease the muscle decomposition. Protein is building blocks for childen. Protein is good for the combustion and metabolism for one, who whishes weight loss. 

Athletes

If you are very physically active and exercise a lot, protein is extra important, both before and after training. Once you have completed an intensive training session, there is an increase in the protein synthesis rate in your muscles for up to 48 hours after the end of training. This, however, is counteracted by a simultaneous increase in muscle protein degradation.

Therefore, it is important to add extra protein, so that the muscle protein balance becomes positive overall. This is of great importance for the building of muscle mass.

Healthy children

Protein is of great importance to children’s growth and development, as it contributes to maintaining and building their muscles, while helping to develop their brain and bones. Protein is a building block of the body and the brain, and children have a great need for these building blocks.

At the same time, many children are discerning and make many unilateral choices in their diet. Here whitePRO™ is very easy to use in various dishes, as it with its neutral taste easily can be added to the dishes that the children love.

Weight loss

Protein has a beneficial effect on your combustion and metabolism. Of the various nutrients consumed in food, proteins require the most energy to process, and that translates as a saving in your calorie account.

Furthermore, protein intake contributes to maintain your muscle mass and even increase it, even if you lose weight.

A strong old age

Aging is an inevitable process, as one grows older. This is especially true in the weakening of the muscles, which you can influence by exercising regularly and eating healthily.

Some research suggests that aging muscles are less susceptible to protein intake than younger ones. Therefore, older people should eat more protein than those who are younger. This immediately presents a challenge as one’s appetite decreases with age. This could mean, that in many cases, older people do not get enough protein.